Rowell BlancaSoftware Engineer
Available for new projectsClient footprint · UK · US · AU

Rowell Mark Blanca — Freelance Next.js & WordPress Developer Engineeringfast, quiet &scalable web.

Senior Full-Stack & Next.js engineer helping funded startups, agencies and UK, US & Australian businesses build high-concurrency platforms, zero-bloat WordPress engines and high-performance APIs — without agency overhead.

See selected work
London --:--:--New York --:--:--Sydney --:--:--
  • Next.js
  • React
  • TypeScript
  • Node.js
  • Prisma
  • PostgreSQL
  • Neon
  • WordPress
  • PHP
  • Tailwind CSS
  • Vercel
  • MySQL
Trusted by UK, US & Australian businesses

Interactive portfolio showcase

High-concurrency Next.js web applications, custom multi-tenant SaaS portals, and enterprise WordPress engines engineered for sub-second performance.

Explore all 50+ projects
MacManus FinanceUK asset finance98/100 Web VitalsBuildForUser SaaSMulti-tenant platformNext.js & NeonDB
Timezone overlapUK, US & AUDaily standups
Senior dev access12+ yrs experienceZero delegation
In production
12+ yrs
Apps launched
50+
Web Vitals
<1s
Top rated
100%

(01) — Approach

I design the architecture first, write clean, typed code second, and obsess over the milliseconds your users never notice — because they never have to wait.

(02) — Selected work

Built to perform.

All 50+ projects
01

BuildForUser Platform

SaaS platform for managing client websites at scale — automated WordPress and React deployments, centralized client management, and integrated billing, replacing manual agency ops with a single operational dashboard.

  • React/Nextjs
  • Prisma
  • NeonDB
  • TypeScript
View case study : BuildForUser Platform
BuildForUser Platform screenshot
02

MacManus Asset Finance Portal

Enterprise asset finance platform built for a regulated UK lender — end-to-end CRM lead pipeline, funder product directory, document hub, and support ticketing unified in one system.

  • React/Nextjs
  • Prisma
  • NeonDB
  • TypeScript
View case study : MacManus Asset Finance Portal
MacManus Asset Finance Portal screenshot
03

Juliette Hohnen Real Estate

Luxury real estate platform for one of Beverly Hills' top-producing agents — custom property galleries, curated listings, and a streamlined inquiry flow built to convert high-value buyers.

  • Wordpress
  • PHP
  • Real Estate API
  • JavaScript
View case study : Juliette Hohnen Real Estate
Juliette Hohnen Real Estate screenshot
04

Tower Fire

Custom WordPress build powered by a hand-coded Gutenberg block library and a native Gutenberg blog engine — zero third-party page builders, full editorial control for the client's team.

  • Wordpress
  • PHP
  • Custom Gutenberg Blocks
View case study : Tower Fire
Tower Fire screenshot
05

MacManus Asset Finance Brokerage

FCA-regulated business finance brokerage site covering asset finance, business loans, invoice financing, and VAT loans — built for compliance-first content and lead capture.

MacManus Asset Finance Brokerage screenshot
06

MacManus Partner Portal

Application and onboarding portal for commercial finance professionals pursuing MacManus Certified Individual status, streamlining a previously manual approval process.

MacManus Partner Portal screenshot
Core Web Vitals performance guarantee
98+
Projects delivered across WordPress & Next.js
50+
Post-launch warranty & bug-free handover
30d
UK (GMT), US & Australian (AEST) overlap
3 TZ

(03) — WordPress plugins

Plugins I build & maintain.

Hand-coded WordPress plugins from the BuildForUser suite — fast, dependency-light, and with every feature unlocked.

SEO engine · v1.0.0WP 5.8+ · PHP 7.4+ · GPLv2

BuildForUser SEO

All-in-one WordPress SEO engine with live multi-platform SERP previews, multi-keyword auditing, XML sitemaps and 301 redirects — no paywalls or license gates.

  • Live Google, Facebook & X previews with a 600px title pixel-width meter
  • Primary + up to 5 secondary/LSI keyphrase content audit
  • Multi-part XML sitemaps, 301/410 redirect manager & CSV import
  • llms.txt endpoints for AI search (ChatGPT, Claude, Perplexity, Gemini)
  • One-click import from Yoast SEO, Rank Math & All in One SEO
Know more
Security · Admin UIWordPress plugin

Login Customizer

A premium split-panel login screen with live branding controls and a secure login URL that hides the default wp-login.php from brute-force bots.

  • Branded split-panel login screen replacing the default wp-login.php
  • Live logo, background, accent colour & tagline settings — no code
  • Secure custom login slug; /wp-login.php returns a 404
  • Shares the BuildForUser Dashboard admin menu & UI shell
Know more

(04) — Ways to work together

Pick your engagement.

Fixed-scope builds, an embedded fractional engineer, or a focused speed audit. No recruitment fees, payroll taxes or agency bloat.

A — Project

Fixed-scope build

  • Fixed upfront pricing & clear delivery timeline
  • Full architecture design, UI integration & QA
  • 98+ Core Web Vitals performance guarantee
  • 30 days post-launch warranty & bug-free handover
B — RetainerMost popular

Fractional developer

  • Direct Slack / Teams access & daily standups
  • Full UK (GMT), US & Australian (AEST) timezone overlap
  • Continuous PR reviews, CI/CD, and fast releases
  • No recruitment fees, payroll taxes, or agency bloat
C — Audit

Speed & security audit

  • Comprehensive Core Web Vitals bottleneck audit
  • Database query optimization & asset minification
  • Security patches & plugin bloat cleanup
  • Detailed before/after speed benchmarking report

(05) — Scope & investment calculator

Price your project.

Configure your technical requirements, select add-ons, and get a transparent timeline and budget estimate in 60 seconds.

01Engineering core

02Senior developer skills

Included in dedicated retainer partnerships
Retainer engagement model
  • Frontend & Modern Web
  • WordPress & CMS Architecture
  • Backend, Database & APIs
  • AI & Workflow Automation
  • Performance, DevOps & Operations

03Sprint cadence

Sprint-by-sprintRolling monthly flexibility without lock-in
Quarterly strategic3-month planned sprint roadmap & feature focus
Half-year retainerDedicated engineering capacity & high-priority SLA

Scope summary

Direct senior dev
Monthly retainer
Starts at$800 USD / month
Target deliveryRolling monthly sprints
Recommended stack
  • React 19 / Next.js
  • WordPress Gutenberg
  • TypeScript / Node
  • Prisma / SQL
  • Full UK (GMT), US & Australian (AEST) timezone overlap
  • 40–50% cost savings vs UK / US / AU agency bloat
  • 100% direct senior code quality & daily comms

(06) — Client feedback & proof

Trusted by the teams I build with.

Trusted by agency partners, business owners, and tech leaders to deliver high-quality engineering.