Available for new projectsClient footprint · UK · US · AU

Rowell Mark Blanca — Freelance Next.js & WordPress Developer Engineeringfast, quiet &scalable web.

Rowell Mark BlancaSenior engineer · 12+ yrs

Now on WordPress.orgBuildForUser SEO Free

Senior Full-Stack & Next.js engineer helping funded startups, agencies and UK, US & Australian businesses build high-concurrency platforms, zero-bloat WordPress engines and high-performance APIs — without agency overhead.

See selected work

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Next.js
React
TypeScript
Node.js
Prisma
PostgreSQL
Neon
WordPress
PHP
Tailwind CSS
Vercel
MySQL

Trusted by UK, US & Australian businesses

Interactive portfolio showcase

High-concurrency Next.js web applications, custom multi-tenant SaaS portals, and enterprise WordPress engines engineered for sub-second performance.

Explore all 50+ projects

MacManus FinanceUK asset finance98/100 Web Vitals BuildForUser SaaSMulti-tenant platformNext.js & NeonDB

Timezone overlapUK, US & AUDaily standups

Senior dev access12+ yrs experienceZero delegation

In production: 12+ yrs
Apps launched: 50+
Web Vitals: <1s
Top rated: 100%

(01) — Approach

I design the architecture first, write clean, typed code second, and obsess over the milliseconds your users never notice — because they never have to wait.

(02) — Selected work

Built to perform.

All 50+ projects

BuildForUser Platform

SaaS platform for managing client websites at scale — automated WordPress and React deployments, centralized client management, and integrated billing, replacing manual agency ops with a single operational dashboard.

React/Nextjs
Prisma
NeonDB
TypeScript

View case study

MacManus Asset Finance Portal

Enterprise asset finance platform built for a regulated UK lender — end-to-end CRM lead pipeline, funder product directory, document hub, and support ticketing unified in one system.

React/Nextjs
Prisma
NeonDB
TypeScript

View case study

Juliette Hohnen Real Estate

Luxury real estate platform for one of Beverly Hills' top-producing agents — custom property galleries, curated listings, and a streamlined inquiry flow built to convert high-value buyers.

Wordpress
PHP
Real Estate API
JavaScript

View case study

Tower Fire

Custom WordPress build powered by a hand-coded Gutenberg block library and a native Gutenberg blog engine — zero third-party page builders, full editorial control for the client's team.

Wordpress
PHP
Custom Gutenberg Blocks

View case study

MacManus Asset Finance Brokerage

FCA-regulated business finance brokerage site covering asset finance, business loans, invoice financing, and VAT loans — built for compliance-first content and lead capture.

Wordpress
PHP
FCA-Regulated

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MacManus Partner Portal

Application and onboarding portal for commercial finance professionals pursuing MacManus Certified Individual status, streamlining a previously manual approval process.

Wordpress
PHP
Partner Portal

View case study

Core Web Vitals performance guarantee: 98+
Projects delivered across WordPress & Next.js: 50+
Post-launch warranty & bug-free handover: 30d
UK (GMT), US & Australian (AEST) overlap: 3 TZ

(03) — WordPress plugins

Plugins I build & maintain.

Hand-coded WordPress plugins from the BuildForUser suite — fast, dependency-light, and with every feature unlocked.

Browse all plugins →

SEO · Now on WordPress.orgWP 5.8+ · PHP 7.4+ · GPLv2

BuildForUser SEO

All-in-one WordPress SEO engine with live multi-platform SERP previews, multi-keyword auditing, XML sitemaps and 301 redirects — no paywalls or license gates.

Live Google, Facebook & X previews with a 600px title pixel-width meter
Primary + up to 5 secondary/LSI keyphrase content audit
Multi-part XML sitemaps, 301/410 redirect manager & CSV import
llms.txt endpoints for AI search (ChatGPT, Claude, Perplexity, Gemini)
One-click import from Yoast SEO, Rank Math & All in One SEO

Get it on WordPress.org Know more

Security · Admin UIWordPress plugin

Login Customizer

A premium split-panel login screen with live branding controls and a secure login URL that hides the default wp-login.php from brute-force bots.

Branded split-panel login screen replacing the default wp-login.php
Live logo, background, accent colour & tagline settings — no code
Secure custom login slug; /wp-login.php returns a 404
Shares the BuildForUser Dashboard admin menu & UI shell

Know more

(04) — Ways to work together

Pick your engagement.

Fixed-scope builds, an embedded fractional engineer, or a focused speed audit. No recruitment fees, payroll taxes or agency bloat.

A — Project

Fixed-scope build

Fixed upfront pricing & clear delivery timeline
Full architecture design, UI integration & QA
98+ Core Web Vitals performance guarantee
30 days post-launch warranty & bug-free handover

B — RetainerMost popular

Fractional developer

Direct Slack / Teams access & daily standups
Full UK (GMT), US & Australian (AEST) timezone overlap
Continuous PR reviews, CI/CD, and fast releases
No recruitment fees, payroll taxes, or agency bloat

C — Audit

Speed & security audit

Comprehensive Core Web Vitals bottleneck audit
Database query optimization & asset minification
Security patches & plugin bloat cleanup
Detailed before/after speed benchmarking report

(05) — Scope & investment calculator

Price your project.

Configure your technical requirements, select add-ons, and get a transparent timeline and budget estimate in 60 seconds.

01Engineering core

02Senior developer skills

Included in dedicated retainer partnerships

Retainer engagement model

Frontend & Modern Web
WordPress & CMS Architecture
Backend, Database & APIs
AI & Workflow Automation
Performance, DevOps & Operations

03Sprint cadence

Sprint-by-sprintRolling monthly flexibility without lock-in

Quarterly strategic3-month planned sprint roadmap & feature focus

Half-year retainerDedicated engineering capacity & high-priority SLA

Scope summary

Direct senior dev

Monthly retainer

Starts at$800 USD / month

Target deliveryRolling monthly sprints

Recommended stack

React 19 / Next.js
WordPress Gutenberg
TypeScript / Node
Prisma / SQL

Full UK (GMT), US & Australian (AEST) timezone overlap
40–50% cost savings vs UK / US / AU agency bloat
100% direct senior code quality & daily comms

(06) — Client feedback & proof

Trusted by the teams I build with.

Trusted by agency partners, business owners, and tech leaders to deliver high-quality engineering.